What was Best Buy thinking?
December 23, 2011 by Renee CocchiPosted in: Customer Contact, Retail companies
The holidays are a time for celebration, reflection, love and giving. So what the heck was Best Buy thinking with those offensive Santa commercials?
Did they really think “dissing” Santa was the way to go to increase holiday sales?
Some marketers got paid a lot of money to come up with those commercials, and then some big wigs at Best Buy also thought they were a good idea. Really?
A lot of consumers are highly offended by these commercials!
Mothers competing with Santa and being mean about it! In the one commercial, the mother and Santa are on the roof and the mother kicks a plastic Santa off the roof and you watch it smash to the ground. Is that really the kind of message Best Buy wants its name attached to?
Yes, Christmas especially has become super commercialized, but can’t we still send a nice message, like how happy someone will be if you give them a new (fill in the blank) or how good it’ll makes you feel to give (fill in the blank), not one of competition and being mean?
Look, it’s the one time of the year when people are actually a little nicer in this world. Don’t retailers have a responsibility to promote a positive message about the holidays?
Share what you think about these commercials in the comments box below. Are they good or bad for business?
Tags: Best Buy, commercials, offensive, Santa
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December 28th, 2011 at 3:15 pm
I also was offended by these ads. It just seemed really mean to “dis” Santa.
December 28th, 2011 at 3:51 pm
I did not like the ads. As mentioned, I especially disliked the ad where Santa was kicked to the ground. I’ve purchased many things over the years from Best Buy. I’ll be shopping elsewhere, going forward.