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FTC doesn’t want retailers keeping customer data


by Renee Cocchi


Should retailers have a say on how long electronic customer information is stored or should consumers? 

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Uh-oh: Maybe Facebook doesn’t matter


by Penelope Miller

Even though retailers and marketers alike have been jumping on the social media bandwagon, new research says that may be a mistake.

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Keep your customers: Avoid these 5 things


by Renee Cocchi

Best case scenario: Your customers have a wonderful experience in your store, buy your merchandise/service and recommend you to their friends.

Worst case scenario: Within a few minutes of being in your stores, customers run for the exit, never to return, never to recommend you to their friends. If you want to avoid this scenario, don’t …

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Top 5 reasons to get a POS system


by Renee Cocchi

Retailers that are still using traditional cash registers may want to jump on the “saving time and money while growing their businesses” bandwagon …

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5 key qualities of top retail salespeople


by Renee Cocchi

Retail isn’t for everyone. In fact, a lot of people stink at sales. But some are born salespeople.

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Strengthening Pop-Tarts’ bond with consumers


by Renee Cocchi

OK, so maybe you haven’t sat down and enjoyed a piping hot Pop-Tart since you were a kid, but if you visit New York City that could change!

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Don’t make these top 5 retail mistakes


by Renee Cocchi

It’s a no brainer: Every retailer wants to increase its sales. But knowing what not to do is just as important as knowing how to sell something.

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ShopKick: Next big thing in retail?


by Penelope Miller

For customers who have an iPhone, a new app is changing the way they purchase merchandise.

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