retailnewsalert.com » RedBox is being sued for discrimination

RedBox is being sued for discrimination

February 15, 2012 by Renee Cocchi
Posted in: In this week's e-newletter, Latest News & Views, News, Retail companies

Technology has changed the way people buy products and services, making it easier and faster. However, technology can also limit some people.

Case in point: Redbox’s kiosks and visually impaired people.

Redbox’s kiosks aren’t accessible to those with visual impairments because they rely exclusively on sight-based, touch-screen controls. To someone who is blind, this type of kiosk feels like any other flat surface. Due to this, a federal lawsuit was filed recently by the San Francisco-based LightHouse For the Blind and five California residents with disabilities.

The suit alleges the DVD rental kiosks are in violation of the Americans with Disabilities Act (ADA).

Self-service kiosks with touch-screen interfaces are able to be adapted with tactile controls and other assistive devices so people who are visually impaired can use them.

Disability Rights Advocates contacted Redbox executive about the problem, but despite saying it would look into the problem, the company has yet to take any action.

We’ll keep you posted as this story unfolds.

Tags: , , ,

One Response to “RedBox is being sued for discrimination”

  1. Steven H Says:

    I am sorry…they are blind. What the heck are they renting from a Red Box to begin with?


advertisement

Whitepapers


    Quick Vote

    • Compared to last year, how do you think your 2012 sales will be?

      View Results

      Loading ... Loading ...

  • advertisement

    See what readers are saying...

    • Steven H: I am sorry...they are blind. What the heck are they renting from a Red Box to begin with?...
    • Kim Faytock: I would appreciate the Do Not Track list very much. It is soooo annoying having these ads pop up repeatedly! I don't ne...
    • Fred K: I did not like the ads. As mentioned, I especially disliked the ad where Santa was kicked to the ground. I've purchased ...
    • TOM: I also was offended by these ads. It just seemed really mean to "dis" Santa....
    • Arlene Sampson: That is terrible! Kohl's clothing is cheaply made and second rate at best! I have yet to happy with anything I have eve...
    • Gary: People are always camping out to get the best deals anyway. I think it is a good thing that they open up....







    a