Posted in: Customer Contact, Online, Special Report
If you haven’t jumped onto the Pinterest bandwagon yet, now may be the perfect time. Why?
Because it drove more referral traffic in January than Google Plus, YouTube and LinkedIn combined, according to a Shareaholic study.
And its popularity is growing by leaps and bounds!
In July Pinterest accounted for .17% of referral traffic, and in January it was responsible for 3.6% of referral traffic!
So, what exactly is Pinterest?
It’s a content sharing service that allows members to “pin” images, videos and other objects to their pinboard. People can monitor their board’s activity or “repin” from the people or brands they follow. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.”
It’s extremely popular among women, and is catching on quickly with men, too.
So now’s the time to embrace Pinterest while it’s the hot new commodity in the social network realm.
How can you do that?
Here are two ways Mashable recommends that retailers use Pinterest to boost their customer engagement:
- Create contests and have a little fun! Most people love contests and the possibility of winning something. So why not use Pinterest to create a little excitement among your customers and keep them checking back in with your latest products. It can be something as simple as who creates the best pinboard. You could also do a photo contest, a home decorating contest using your products or a contest on who put together the coolest outfit from your new spring collection.
- Find out what consumers think. Want to know what the public thinks of your new product? Find out on Pinterest. The site allows users to post their own comments. Think of it as your own personal focus group. Since it’s not nearly as large as Facebook, it’s easy for companies to track comments and analyze the data.
Do you think Pinterest will have the same kind of success as Facebook? Share your thoughts below.