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What happens when the customer is really, really wrong?


by ckatarsky

Most retailers drill it into employees’ heads: The customer is always right. Except — we all know that sometimes that is just simply not the case.

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Surprising promo consumers prefer over a sale


by ckatarsky

You’d think slashing prices would be the quickest way to get more buyers opening their wallets. Turns out they actually prefer a different kind of promotional offer.

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How much business can Pinterest actually drive to your site?


by ckatarsky

Pinterest isn’t just the hottest social media site — it’s a growing force at driving consumers who are ready to buy to retailers’ sites.

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Amazon vs. Facebook: Which do buyers trust more?


by ckatarsky

In a battle between two of the biggest consumer-oriented sites, who do people most trust with their info?

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Did Groupon really kill this waffle shop?


by ckatarsky

A small business says it was destroyed by a bad Groupon deal –but was that really the bad business decision that did this retailer in?

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Ideas you can steal from social media masters of retail


by ckatarsky

A new survey has named retailers that trounce their competition when it comes to making the most of social media.

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Back-to-school spending increases to average of $300 this year


by ckatarsky

About 56% of Americans plan to spend at least as much, if not significantly more, on back-to-school shopping trips this year compared to the previous year.

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Neiman, Target join forces for new winter collection


by ckatarsky

An unlikely pairing between two retail giants led to a unique new marketing idea.

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How online buying trends change in the summer


by ckatarsky

It’s not just weekend traffic patterns that change in the summer — what and when people shop online also shifts.

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No. 1 reason not to treat prospects like customers


by ckatarsky

One of the big mistakes companies make is treating prospective customers the same way they do current ones.

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How labels, graphics shift customer focus


by ckatarsky

More proof that in labeling a picture is worth far more than 1,000 words.

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Are dads savvier shoppers than moms?


by ckatarsky

New research shows that despite popular opinion, Dad may actually be the champion grocery shopper in the average household.

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How your search engine results are turning away customers


by ckatarsky

E-tailers with less-than-ideal search engine functions could be training customers to leave their sites and go to competitors. 

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Retailers turn customer smartphones into their own marketing tool


by ckatarsky

 

Retailers are finding ways to turn consumers’ smartphones into their own marketing tools, to combat “showrooming” and consumers using the devices to comparison shop online while they’re in the store.

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Millennials increase lux spending — even as they remain broke


by ckatarsky

Younger shoppers may have less disposable income, but when they do spend, they go high-end.

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What customers really want from you now


by ckatarsky

The reasons customers buy from your store and not another — or one product over another — don’t stay static through time. To stay competitive, retailers have to keep on top of customers’ changing needs.

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Doing well goes hand-in-hand with doing good


by ckatarsky

A great product is no longer enough — now companies have to demonstrate their collective social conscience as well to truly win over customers. 

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Target to launch standalone specialty store


by ckatarsky

Target is the latest retailer to add standalone stores to its roster of locations.

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Report: Retailers can’t treat millenials as a golden goose


by ckatarsky

Bad news for retailers: New research indicates that one of the most promising shopping demographics is now also the group least likely to have any disposable income with which to shop.

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Social media: What is — and isn’t — working for retailers


by ckatarsky

Can just responding to a few tweets really be enough of a social media investment to benefit your company? A new report says yes.

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