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How much business can Pinterest actually drive to your site?


by ckatarsky

Pinterest isn’t just the hottest social media site — it’s a growing force at driving consumers who are ready to buy to retailers’ sites.

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Chick-fil-A gets into fight with Kermit the Frog


by ckatarsky

When your company finds itself in a PR war with the Muppets it’s safe to say management has made some poor decisions. 

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Amazon vs. Facebook: Which do buyers trust more?


by ckatarsky

In a battle between two of the biggest consumer-oriented sites, who do people most trust with their info?

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LivingSocial expands line-up to include products


by ckatarsky

Popular “daily deal” site, LivingSocial has added merchandise to its roster of offers — expanding beyond its proven mix of restaurant deals, personal services and travel packages.

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How online buying trends change in the summer


by ckatarsky

It’s not just weekend traffic patterns that change in the summer — what and when people shop online also shifts.

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How your search engine results are turning away customers


by ckatarsky

E-tailers with less-than-ideal search engine functions could be training customers to leave their sites and go to competitors. 

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What wealthy shoppers want when mobile shopping


by ckatarsky

It may not be a surprise that the wealthier shoppers are more likely to use mobile devices to shop — but what they’re buying probably is.

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‘Mommy shoppers’ driving force in e-commerce, social media


by ckatarsky

Moms have long been the primary shopper in households — and their buying power is driving the latest trends in retailing as well.

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U.S. E-commerce hit $50 billion milestone in 1Q


by ckatarsky

E-commerce sales exceeded $50 billion in the first quarter of 2012 — the first time that’s happened in a non-holiday season.

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Macys beefs up options to attract both online and in-person shoppers


by ckatarsky

Macy’s is creating an “omni-channel” program that will help tie its physical stores more closely to customers’ online shopping experience.

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Ditch the paper! Digital catalogs preferred by most consumers


by ckatarsky

Could digital catalogs be a way for retailers to save money, be more environmentally friendly and make customers happier?

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Social media: What is — and isn’t — working for retailers


by ckatarsky

Can just responding to a few tweets really be enough of a social media investment to benefit your company? A new report says yes.

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Deal sites: Think flash, not local to get the best bang for your buck


by ckatarsky

There’s no shortage of web-based sale sites for retailers to partner with. But one sales model is proving far more beneficial.

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67% of consumers say they want e-coupons


by ckatarsky

If your company hasn’t started using e-coupons to get consumers’ attention, it may soon fall behind your competitors. 

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Amazon slashes cost of e-books — but is it good for the market?


by ckatarsky

Did a federal lawsuit just hand Amazon yet another competitive advantage in the e-book market?

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Social media communication: Keeping it real


by Renee Cocchi

What do consumers want from retailers via social media besides product updates?

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Haters chime in on Facebook


by Renee Cocchi

Have you heard about the new app that allows Facebook users to identify things as “enemies?” 

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FTC doesn’t want retailers keeping customer data


by Renee Cocchi


Should retailers have a say on how long electronic customer information is stored or should consumers? 

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Are daily deal sites a bust for retailers?


by Renee Cocchi

Daily deal websites have been getting a bad rap for a while now. But times may be changing for them. 

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Web users more impatient than ever!


by Renee Cocchi

How long is too long to wait for web users?

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