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How to Use Pinterest for Business


by khoffman

Pinterest isn’t just another social media network. What appears to be the fastest-growing social media site ever has become a huge traffic referral (arguably, more powerful than Google+) for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It’s working. Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest.

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Risks, Red Flags, and Things to Watch for When Accepting Credit Cards


by khoffman

Credit cards are a required part of your business and you cannot work without them. But credit cards, particularly when they are used in an online ecommerce environment, or when they are used by a telephone crew taking orders, do require some diligence. This comprehensive free guide will help you navigate your way safely through this process so you can maximize the benefits of accepting credit card transactions. You will also receive by phone and/or email price quotes from pre-screened and quality credit card processing vendors so you can compare your current rates with other companies to see if you can get a better deal.

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New Research Report: Live Chat in Support Environments


by khoffman

This report takes a close look at how live chat is used and measured in support settings, based on a primary research effort with more than three hundred companies. In this report you will learn:how organizations are using live chat to engage with prospects and customerswhat metrics are important to organizations using live chat for support engagementswhy they believe live chat helps them to achieve their business goals. Download this report today and learn how companies are leveraging live chat to drive measureable increases in the efficiency and effectiveness of their customer support organizations.

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Fulfillment in a Multichannel Retailing Environment


by khoffman

Industry leaders are engaging in multichannel integration for some very good reasons. More effective cross-channel strategies lead to more satisfied consumers as well as more efficient, more profitable retail operations. In fact, as the survey indicates, consumers expect integrated multichannel experience from their favorite brands. Download this paper to learn: how to integrate the offline and online components of a large retail operation into a seamless merchandising function, how to use proven cross-channel fulfillment strategies and what their benefits to consumers and merchants are, and how to examine some of the business processes, organizational issues and technology options when seeking management buy-in.

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Beyond Chat: How To Boost Online Sales with Rich Media Customer Engagement


by khoffman

This paper examines how online retailers can use a new hosted solution to harness the power of rich media audio, video and live chat to truly engage prospective customers, reducing confusion and increasing sales and service levels.

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Keeping Up with the Mobile Consumer


by khoffman

In RSR’s collective years in the retail industry they have rarely seen a technology act as such a galvanizing force on the retail industry – and in a positive way – than consumer mobile. It is a sea-change in how consumers engage with retailers, for the first time truly bringing together the physical and the virtual in ways that cross-channel efforts to-date have not. And it is relatively inexpensive to experiment with on the part of retailers. Learn more now by downloading the “Keeping Up with the Mobile Consumer” white paper.

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Guide to Lowering Your Credit Card Processing Fees


by khoffman

Whether you are a retailer or a restaurant, being able to accept credit cards is absolutely essential to doing business. With so many options out there, finding a credit card processing company that can help you with all your needs and wants is extremely important. Understanding merchant account fees, credit card swipe terminals and terminology will make you more informed with your credit card processing purchase decision. “Payment Made Easier” provides answers to your credit card processing questions and how to set it up easily at the lowest rate possible. You will also receive by phone and/or email price quotes from their pre-screened and quality vendors so you can compare your current rates with other companies.

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POS Systems – Planning with Software


by khoffman

Purchasing a POS system is typically critical for any restaurant owner, and the retail and hospitality industries. Choosing the right system can take your business to the next level, saving time, money, and resources. This free buyer’s guide reviews common terminology related to POS systems, describes the benefits and the different kinds of POS systems available, and offers helpful tips for choosing the right vendor for your company. You’ll also receive price quotes from 2-3 pre-screened POS vendors (via phone and email) so you can make a well-informed decision.

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eMarketer Top Digital Trends for 2012


by khoffman

To that end, retailers are synthesizing increasingly vast and complex data streams to inform decisions about inventories, pricing and merchandising. Marketers are taking a similar approach with the data they gather from the ever-expanding social web. Content owners are also using data-centric methods to analyze how people are consuming and sharing media. No longer satisfied with collecting “likes,” fans, followers and viral hits, companies are now asking harder questions about the real value of these social network interactions.

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Understand the Offer Marketing Landscape: Is Discounting is Right for Your Business?


by khoffman

As a local merchant, you want to understand the ever growing landscape of offer marketing–coupons, daily deals, check-in deals, gamification, card-linked offers and more. Which one (or more!) is right for your business? In Deals Deconstructed: The Definitive Merchant Guide to Deals, Discounts and Offers, you will gain concrete information on:the deal landscape, deal delivery dissected, deal benefits & ROI, and emerging deal, discount and offer trends.

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Are You Ready For The New Google Shopping?


by khoffman

CPC Strategy is excited to release a it’s 3rd Google Shopping ebook for business owners that talks about everything you need to know to take advantage of the new Google Shopping. It’s an actionable guide on how to prepare your business for the change.

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2012 Trends in Loyalty Marketing


by khoffman

While consumers can choose whether or not to play the loyalty game, retailers can’t. Without a robust loyalty program, retailers are often forced to compete on price alone, while cutting themselves off from the richest source of customer data now available. This white paper from TIBCO Loyalty Lab outlines trends that make the most of the technology available now.

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How to Fight Fakes on the Web


by khoffman

Download this case study and learn successful strategies for taking the fight against fakes to the Internet. This case study describes how New Balance partnered with MarkMonitor to monitor sites selling counterfeit goods, identify “Master” sellers and take strategic enforcement action to take down rogue sites–and keep them down.

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Connecting Foot Traffic to Cash Flow


by khoffman

Retailers who have aligned labor with foot traffic have seen a 7% uplift in sales. This white paper is full of real world examples of ways their clients have achieved results for their businesses by applying shopper traffic data and analytics. You will learn how ShopperTrak data can help you identify key performance indicators for foot traffic, allocate labor efficiently to improve performance, measure marketing effectiveness, and more. Download this white paper today and discover how foot traffic data and analytics can affect your bottom line.

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Smarter Commerce for Consumer Electronics White Paper


by khoffman

When we talk about the world becoming increasingly interconnected, instrumented and intelligent, the most ubiquitous example is the smartphone. It collects and disseminates data while its users are at home and on the go, likely serving up just as much-if not more-dynamic, socially driven information as static, always-there web content.

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Retail Accounting Software


by khoffman

The accounting market for retail is surprisingly complex for such a straightforward application. The primary reason for the complexity is due to vendor saturation. among both vertically-oriented software vendors and horizontally-oriented accounting vendors. Companies have developed a large number of accounting programs for every type and size of business, creating a complex and confusing market for buyers. This guide will help buyers understand how best to approach the retail accounting market and identify the right vendors for their needs.

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Guide to New Facebook Business Page Timeline


by khoffman

Many businesses fear the changes the Facebook Business Page Timeline has brought about. So the sooner you get familiar with the new page design, the bigger competitive advantage you can gain. Make sense of the Facebook Business Page Timeline using our new guide. Find out how to use Facebook’s new features to support your marketing and strengthen your lead generation efforts.

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Global Email Deliverability Benchmark Report


by khoffman

Nearly 1 in 4 Opt-in Emails never reach the intended inbox. Discover the top three reasons why your emails are not reaching the inbox and why the problem is getting worse. Plus, explore three key ways you can take control of the problem and dramatically increase deliverability and revenue.

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Is Your B2C Commerce Platform Ready to Go Global?


by khoffman

International markets are a tempting target for today’s multichannel retailers. Whatever the strategic business reasons for expanding into new markets, B2C multichannel retailers considering such a move will quickly come up against a number of practical and tactical considerations. Discover what makes an ideal platform for global expansion and if your systems have the functionality and flexibility to support global growth plans.

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Making Your Web Site Safe for Online Buyers


by khoffman

The number one concern of Internet users is that a web site will keep personal information safe and secure. Toward this end, many users look for a web site to display a third party seal as evidence of security. Using a web site seal is a good idea, but providing true web site security requires using several kinds of security controls managed by a security program to back the seal’s promise. Download this white paper to learn how the Qualys SECURE Seal can provide your company with tangible evidence that all vital security controls are in place and that the site is truly safe for online business.

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